HIPAA Notice of Privacy Practices

01Who we are

Seacoast Vitality ("Seacoast Vitality," "we," "us," "our") is a healthcare technology company that facilitates access to licensed healthcare providers for telehealth consultations and telehealth care for weight management, skincare, peptide therapies and sexual health. We are committed to protecting the privacy of our patients ("you," "your") and complying with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and applicable state privacy laws.

Privacy Officer contact: contact our Contact page.

02Protected Health Information (PHI)

"Protected Health Information" (PHI) is individually identifiable health information that relates to your past, present or future physical or mental health, the provision of healthcare to you, or the payment for such care. PHI includes information in any form: written, electronic or oral.

We collect PHI that you provide, including:

• Name, date of birth, email address, phone number and mailing address
• Health history, current medications, allergies and lab results
• Consultation notes and treatment plans created by affiliated Providers
• Payment information processed by the payment provider selected for the Services

03How we use and disclose PHI

We use and disclose your PHI only as permitted or required by law. Primary uses include:

Treatment

Sharing your PHI with affiliated Providers to facilitate your consultations and care coordination.

Payment

Sharing your PHI with payment processors and, where applicable, with payers, to process charges for services rendered.

Healthcare operations

Using PHI for quality improvement, auditing, compliance monitoring and Provider credentialing activities.

Required by law

Disclosing PHI when required by federal or state law, including to public health authorities, law enforcement (in limited circumstances) or the Department of Health and Human Services (HHS) for compliance investigations.

Business Associates

We may share PHI with vendors that support our operations, including patient communications and care coordination, subject to applicable legal and contractual safeguards.

We do not sell your PHI. We do not use your PHI for marketing purposes without your separate written authorisation.

04Your rights as a patient

You have the following rights regarding your PHI:

Right to access

You may request a copy of your PHI held by Seacoast Vitality or affiliated Providers. Requests will be fulfilled within 30 days. We may charge a reasonable fee for copies.

Right to amend

If you believe PHI in your record is incorrect or incomplete, you may request an amendment. We may deny the request if we determine the record is accurate.

Right to an accounting of disclosures

You may request a list of disclosures of your PHI made by Seacoast Vitality, other than disclosures for treatment, payment or healthcare operations.

Right to request restrictions

You may request restrictions on how we use or disclose your PHI. We are not always required to agree to your request, but we will consider it.

Right to confidential communications

You may request that we contact you in a specific way (for example, by email only) or at a specific location.

Right to receive this Notice

You have the right to receive a paper copy of this Notice upon request.

To exercise any of these rights, contact our Privacy Officer through our Contact page.

05Data security

We use administrative, physical and technical safeguards designed to protect PHI from unauthorised access, use or disclosure, which may include:

• Safeguards for PHI during transmission and storage
• Access controls limiting PHI access to authorised personnel
• Audit logs tracking access to and modifications of PHI
• Appropriate agreements with service providers that handle PHI

06Breach notification

In the event of a breach of unsecured PHI, we will notify affected individuals without unreasonable delay and within 60 days of discovery, as required by HIPAA's Breach Notification Rule. Notification will include a description of the breach, the types of information involved, steps you should take to protect yourself and steps we are taking to investigate and mitigate the breach.

07Retention

We retain PHI for a minimum of seven (7) years from the date of service, or as otherwise required by applicable state law. When PHI is no longer needed, it is securely destroyed.

08How to file a complaint

If you believe your privacy rights have been violated, you may file a complaint with:

• Seacoast Vitality Privacy Officer: our Contact page
• U.S. Department of Health and Human Services, Office for Civil Rights: hhs.gov/hipaa/filing-a-complaint

You will not be retaliated against for filing a complaint.

09Changes to this Notice

We reserve the right to change the terms of this Notice at any time. Updated versions will be posted on this page and will apply to all PHI we maintain. If we make a material change, we will notify you by email.